Suede Daze: Good Vibes – a way of life…

Suede Daze is an Australian lifestyle brand captivated by Michelle who yearns to express her deep seated love of those 70’s vibes. Idyllic sun soaked surf, skate and beach culture. Sound familiar? Sound like a family you may know?

This one’s a bit special, I stumble on the word special, because it’s a ‘Dante’ type of special so it’s probably in fact more like magnificently remarkable in his world: He’s travelled six times around the sun this life time, but we are sure, as sure can be that he has been here at least once before. Wise beyond his years and determined to question every contradiction he meets. He has a love for being barefoot, someplace near where the ocean roars and the wind blows his blonde curly hair. He’s our social pioneer in those awkward situations. He’s the kid coming up to you asking, ‘Excuse me, why are you..?” He makes us new friends on every adventure. He’s the type of boy who is curious about everyone and truly interested in your passions. He is his own wild and free spirit and a little time ago decided he would in fact dress himself. I had to learn to let that one go. Sometimes (just sometimes) he lets me give him some styling advice and sometimes he will play along. But one thing is for sure, if it’s got anything to do with Suede Daze he’s on board, riding the wave back into an era of his grandparents. It fills his soul with his desire to be him. Sun, beach, skate repeat.

I crossed the path of Suede Daze through iconic retro 60’s and 70’s inspired graphic design artist, Jasmin Meier, known as @harleyandj on Instagram. Our home is filled with thrifty Scandinavian teak furniture from the Eames era, Egg and Swan chairs, flokati rugs and retro coloured glass genie bottles in every corner. An era I was drawn too, that I had missed being born in the 80’s. Jasmin’s art has wowed me for some time, it fitted with my spirit. So it was natural I’d fall for Suede Daze which at the time was mostly children’s unisex tees and perfect for my three gentlemen. There’s always been a hole in the market for boys clothing, especially tees. The brand has grown and now covers children’s and adult tees. They stock some pretty cool Australian accessories. So here we all are, some may say obsessed.

Suede Daze reflects the endless summer we all search for and gives us all that nostalgic feeling of the warm sun on our skin on the cloudiest of days.

Your search for the best vintage inspired tee, ends here. Suede Daze is the essence, as Michelle describes, of ‘old skool art’. Your freedom to relive the 1970’s, the inner Sun child, your past life all the while, following the sun and searching for that Pura Vida.

From cult 70’s slogans ‘Pura Vida’ which came from the simple life of Costa Rica meaning “pure life” in Spanish. Is really an expression of hope, better things to come, and that motto that Suede Dazes instils in us, is being lived with love through this brand all the way down to the Mornington Peninsula;

Suede Daze, good vibes – a way of life.

Tink wears:

Suede Daze: ‘Good Vibes’ tee in blush. custom art by @harleyandj |100% combed cotton tee |Relaxed fit, crew neck, light weight |Wide neck ribbing and preshrunk to minimise shrinkage |Screenprinted in Australia |Ethically produced overseas

Spell Designs: ‘The Luna dress’ from seasons past: Rosa Collection.

Ted Lapidus: True 70’s vintage sunglasses. Found in an op shop a decade ago.


Hussy wears:

Suede Daze: ‘Pura Vida’ vintage faded black tee | Relaxed fit, crew neck |100% combed cotton | Preshrunk to minimalise shrinkage |Screenprinted in Australia |Ethically made overseas


Iggy wears:

Suede Daze: ‘Good Vibes’ tank in slate. custom art by @harleyandj |95% combed cotton & 5% elastase tank |Screenprinted in Australia |Ethically produced

Rock your baby: skinny jeans from seasons past.


Dante wears:

Suede Daze: ‘Pura Vida’ tee in tan (Sold Out) | 100% cotton tee |Featuring graphic by @harleyandj |Screenprinted in Australia |Ethically produced

Rock your baby: skinny jeans from seasons past.

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