Ahh, unspoiled wilderness. Imagine… the empaths and mindful collective who respect Mother Earth and know the magic of her powers, disconnecting from the chaos we’ve been told is a life well lived to delve into the realms of nature. Living by the beach our Shinrin-yoku takes in the rugged coastline. The whistling of the wind, crashing waves on the shoreline and the crunching of the bush under your feet as you wander within. It takes away all of life’s worries and nothing else matters whilst your within her care.
But not everyone is enlightened, and most are yet to truly embark and process where we are headed. If we don’t start shifting our perceptions of a life well-lived, the chaos and greed will destroy her… To those with vested interests in keeping the status quo, environmental impacts are not so much denied however when challenged, answers talk with seemingly benign discussion of offsetting targets and economic growth. Many are grieving the latest shock; the expectation that government would move in a proactive direction. We may not have a sustainable government in power pushing the agenda, but there’s a flickering light of hope in the distance.
The best we can hope is to do our part; to reflect on what we do and make a change, hoping that others will do the same in whatever scope they find. While individuals act thoughtfully, all too often, businesses are run with a different set of values. Arcadia is different. Arcadia shows that we can still run a business aligned with the values of its creator and customers too. Part of the new movement of radical micro influencers. Empowered women, taking sustainability into their own hands.
This brand is close to my heart, it’s the vision of a kindered soul from the sisterhood, a muse I’ve followed, adored and embraced a friendship with. Two peas in a pod.
The sustainability advocate behind Arcadia; Bronte a child of the earth, gentle and an always thoughtful, people connector. Bronte has instilled so much ethical merit into her brand from day one. This is clothing with a purpose.
Even the labels and tags through to their jewellery bags and parcel post bags, Arcadia has been made eco-friendly or from recycled materials where possible. Bronte has thoughtfully planned all the way to the end of the products journey. Products that if you so well choose can go straight into your compost! Yes including the garments! Refreshing huh?
The vision; Taking one for Mother Earth. Sharing lessons on sustainability. Arcadia is open to finding better ways. Bronte openly acknowledges Arcadia has a lot more to learn.
Organic and sustainable fabrics accompanied by buttons of wood, coconut or shell. This is true slow fashion, what fashion should be. Very small quantities of these garments are made, and all designed with Bronte’s utter most care and love.
And the quality? Sophisticated luxe linen.
I could not fault the quality if I tried.
I had a spin in The Hera Gown, on a beautiful late autumn Sunday along the back beaches of Rye. The gown is simply heavenly and made from a romantic yet organic luxe linen, fully lined in the bodice and skirt. Every girl’s favourite dress has pockets, Yup- you heard me right. Lastly, the gown’s wooden buttons have been carefully designed to button down. The gown opens up to be worn as a duster. Multi wear purpose.
Arcadia the label: Hera Gown
In a size small. The dress fits effortlessly true to size and details:
100% Linen | 100% cotton lining | wooden buttons | side pockets | ethically produced overseas | compostable
Tulle & Batiste: ‘The Black Swan Tassel Jacket’ from the ‘Black Swan Collection’.
Dr Martens: ‘Jadon Platform boots’ from the ‘Vegan Collection’.
Ivy Wilde: Vintage studded belt
Ivy Wilde: Wild ones hoop earrings